MARKETING YOUR HOME

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Now that you have decided to sell your home and have determined the fair market
price, it is time to begin thinking about the most effective way to market your home to
potential buyers. Whether you intend on selling your property yourself or have
contracted with a licensed real estate agent, there are many ways of increasing the
exposure of your home to the buyer market.

Remember, when you hire a reputable real estate agent, they will coordinate and
incur the costs of the majority of your home’s marketing needs. In addition, they
have access to a network of other real estate offices and agents within their
Multiple Listing Service. Networking is key when trying to sell a home!

Below are some ideas that you, or your agent, can use to
create greater market exposure of your home:

· Make a List of Special Features: Write down all of the fabulous and unique features of
your property. What are some of the characteristics you truly love about your home?
What improvements have you made to your property recently? Be as descriptive as
possible. Use this list to help design flyers, and other marketing materials for your
home. If you are working with a REALTOR®, provide them with this list so that they can
create these flyers and advertisements for you.

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· Real Estate Publications: There are many magazines and publications that feature
homes currently on the market. Again, many REALTORS® frequently advertise their
listings in these publications. 

· Signs: Place a For Sale sign on your front lawn for additional exposure. Make sure
there is contact information, such as a phone number, so that interested buyers are able
to schedule a showing. Many REALTORS® use Talking Signs where a buyer can call
and hear pre-recorded information about your home. If you live off of the main
thoroughfare, you may want to use Directional Signs to point interested parties towards
the location of your property.

· Real Estate Flyers: Design flyers that you can distribute throughout the community.
Also, place an information box in your front lawn so that passers-by can find out details
about your home. Include color photos highlighting some of the unique features of your
property. Provide as many property details as possible to intrigue a potential buyer.
Also, provide contact information so that the prospective buyer can schedule a showing.

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· Networking: Tell friends, family, neighbors, and co-workers that you are placing your
home on the market. They may know someone who is currently looking to buy. Also, if
you use a real estate agent, they have a network of real estate offices and agents who
are members of their Multiple Listing Service. Your REALTOR® can also send out
announcements to their customers to let them know you have listed your home. Even if
their customers aren’t interested, they may know someone who might be interested in
your home.

· Open Houses: Host an open house at your home. Make sure your home is in
immaculate condition as you will have many people wandering your house looking
through closets and cabinets. If you are selling your home yourself, be prepared to
answer the many questions prospective buyers may have, such as the age of the roof,
water heater, air conditioner, and furnace. These are important details to a prospective
buyer. If possible, prepare flyers and other literature about your home that details all of
this information. Place this literature in a prominent place in your home.

· The Internet: The Internet is a great way to market your home. If you choose to work
with a real estate agent, many now have personal websites where they are able to
feature their listings. In addition, your property will be included in a listing database
where potential buyers are able to search for listings that meet their specific home
criteria. Property listings on websites offer color photos, as well as property details.
· Virtual Tours: A virtual tour is video or moving photographs of your property. Your
agent can create a virtual tour of your home to include on their website. Virtual tours are
a great way to show potential buyers the special features of your house. The moving
photography enables buyers to get a feel for the atmosphere of your home so that they
can decide if it matches their needs.
 
SELLING A HOME IS TAKES A VILLAGE OF PROFESSIONALS – A REALTOR® IS A
PROFESSIONAL THAT HAS RELATIONSHIPS WITH LENDERS, INSPECTORS,
APPRAISERS, SURVEYORS, AND MUCH MORE. THEY ALSO HAVE A MUCH LARGER
NETWORK TO MARKET YOUR HOME SO IT WILL HAVE THE EXPOSURE IT DESERVES –
WHICH HELPS IN ACCOMPLISHING YOUR GOAL OF SELLING YOUR HOUSE.

IT IS RECOMMENDED THAT YOU WORK WITH A REALTOR SO THAT YOU GET THE BEST
VALUE FOR YOUR REAL ESTATE INVESTMENT.